Field note
Pruning a treatment menu without scaring regulars
Menus accumulate. A seasonal glow facial, a duo manicure named for a festival, an add-on serum that sounded promising at a supplier tasting — each earns a tile on the booking screen. Guests scroll; reception hesitates; the chair still fills with the same three workhorses.
A Treatment Mix Review ranks completed visits and estimated chair minutes. Owners sometimes dislike the ranking because a low-booking package carries a beautiful photograph. That tension is useful. Retiring a package is easier when you can show the floor that it claimed six appointments in ninety days while classic gel overlays claimed two hundred.
Communicate gently: move the underused package to “ask reception,” keep it for existing gift vouchers, and stop featuring it on the first booking screen. Regulars who love it can still request it; new guests stop drowning in choices.
Do not prune during your busiest festive fortnight. Choose a quieter export window, brief reception, and watch whether the remaining tags absorb the demand. The booking app will show the shift within a few cycles if tags stay consistent.